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品牌故事

品位科技 人文时尚

  • SUMDEX诞生于1989年,致力数字行动与商务需求的解决与创新。数十年来精准掌握科技脉动,预见并坚信科技终将走入生活的理念,为风格独具的你,打造属于自我的时尚品位,以人文感性与温度,展现独一无二的个人主张。
  • 包,不仅是可随行的收纳容器,也是寻找自我的亲密旅伴!我们将人文时尚的品牌基因,注入「轻、简、实」的工艺坚持,让你不论是在城市间的移动,或是出外旅行,都可以享受工作,乐在生活。

品牌沿革表

  • 1989  SUMDEX诞生。
  • 2000  SSUMDEX预见科技终将走入生活的趋势,提出「We’ve got it in the bag」创意概念,同年
          SUMDEX品牌登陆中国大陆市场,开设首家百货专柜。
  • 2001  率先针对女性客层推出女性电脑袋,领导全球电脑袋市场时尚化风潮。
  • 2005  在台湾新地标诚品信义旗舰店设立专柜,提出「科技生活化」的品牌主旨。
  • 2008  全面进入欧洲及亚洲3C通路,进驻BEST BUY\FNAC\MEDIA MARKT等国际3C连锁。
  • 2009  进驻中国市场超过400家苹果授权零售店,优质零售店市占超过90%。
  • 2010  推出SUMDEX品牌图腾「Freebird」为品牌形象注入人文与科技融合的理念。
  • 2011  强势登陆天猫、京东商城全面启动电子商务新纪元。
  • 2012  SUMDEX提出「品味科技 人文时尚」品牌精神,创造生活与科技的新时尚。
  • 2014  SUMDEX携手亚洲新锐设计师王志弘推出全新品牌标识,进入人文时尚新格局。
  • 2016  SUMDEX官網全新視覺上線。

THE SUMDEX STORY

Taste of Technology, Culture oriented Fashion

  • Founded in 1989, SUMDEX commits to digital mobile innovation and resolves business needs. For decades, SUMDEX accurately grasps the momentum of technology, foreseeing and firmly believes that technology will eventually enter into everyday life. Customized unique taste of fashion, tailored for distinctive individuals! With culture, sensibility and passion, interpreting a characteristic of your own.
  • Bags are not only a storage container that accompanies us, but also intimate companions of finding one's inner self! We instill the "Lightweight, Clean and Practicality" craftsmanship into our brandname's nature of culture oriented fashion. So, whether you are moving between cities or traveling abroad, you will enjoy your work while enjoying your life

BRAND HISTORY TIMELINE

  • 1989  SUMDEX is founded
  • 1995  SUMDEX enters into North America through Consuming Electronics and Computer channels
  • 2000  SUMDEX envisions trends in technology that will enter into daily life soon, thus intro duces
         the creative concept of "We've got it in the bag". In the same year, SUMDEX brand landed into
         mainland China market and opens its first boutique shop
  • 2001  Being a pioneer of Women's laptop bags, leading global fashion trend for female de
         mographics
  • 2005  SUMDEX shop opens in Taiwan's new landmark-Eslite Xinyi flagship store. Highlights our
         brandname spirit of "Technology blended Lifestyle"
  • 2008  Widely distributes in Europe and Asia through Consuming Electronics and Computer
         channels, enters into internationally known chains such as BEST BUY \ FNAC \ MEDIA
         MARKT
  • 2009  Enters more than 400 Apple Authorized Resellers, and have an overwhelming 90% + market
         share at Apple Premium Resellers in China
  • 2010  Launches SUMDEX icon "Freebird" to inject the brandname concept of "Culture and
         Technology integration"
  • 2011  Grand entrance in Tmall and Jingdong starts a new era of e-commerce in China
  • 2012  SUMDEX announces, "Taste of Technology and Culture oriented Fashion" brandname spirit,
         creates the fashion trend of a new lifestyle blended with technology
  • 2014  SUMDEX collaborates with Asia's cutting-edge designer Wang Zhihong, launches our new
         brand identity towards a new avenue into the culture oriented fashion
  • 2016  Launches new on-line visual on SUMDEX's official website

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